Initial research - The History of the Music Video part 1

Promo Film Clips:
The first major step into the development of the music video was in 1964 when The Beatles starred in a feature film called 'A Hard Day's Night'. Throughout the entire film there were various combinations of dialogue and musical sequences and these musical sequences became the basic template in which nearly all music video's were then based upon. In 1965 the band soon began to produce filmed inserts which were used to promote distribution and broadcast in foreign countries - mainly in America as this offered them a huge demographic to appeal to. This new method soon allowed them to promote their new songs and albums without having to physically promote themselves, for example by performing a concert. At this point promotional clips soon became the most important aspect in an artists career and due to The Beatles new innovation in music advertising major bands and musical acts soon followed. For example The Who began to produce promotional clips in 1965 such as 'I can't explain' and another clip called 'Call Me Lightning' which was produced in 1968 shows how the drummer (Keith Moon) joined the band - so therefore this manages to advertise the band in a new and creative way. By roughly 1967 bands in Australia and New Zealand began to follow the trend which was being created by Britain and America and soon they were producing 'promo film clips' on a regular basis. As a result of this the global music industry began to produce music videos which accompanied an acts new single or album.