The first immediate aspect of this video that draws me in is the sudden build up of orchestral string instruments which instantly create excitement and tension for the entrance of the song. The various backgrounds involved in the video create a modernistic and contemporary atmosphere with the unusual architectural features and unique set design (such as the floor full of drinking glasses) but they also help emphasise the female singer's unique costuming - the elegant yet sophisticated clothing reinforces the youthful and feminine nature of the music video. What I love about this video is the wide variety of shots used - the jump cutting and the constant change in shots keeps the excitement level high and maintains the energy throughout the footage, the close up shots draw the audience right into the centre of the action whilst the long shots showcase the lead singer and display her natural beauty and femininity.
No comments:
Post a Comment