Influential Material part 3

Rihanna - Don't Stop The Music:

I have previously looked at this music video however this I feel is the perfect basis of what I want to achieve for my video. The immediate presence of femininity provides an intricate focal point for the video and a vivid contrast with the dark, urban environment. The vibrant hints of colour reinforce the party atmosphere and help maintain the viewers attention. What I love about this video is the constant and also erratic cutting sequences within the footage as they create a youthful and exuberant appeal about the video, however it also helps frame the lead female singer as we see her in the centre of many different shots. The storytelling nature of this video is also incredible as it provides the viewer with a visually stunning experience - this is seen for example in the costuming which exudes femininity and provides the partygirl stereotype which is portrayed throughout the entire video. What I want to take from this video is the storyline and also a few different shot techniques which I want to incoporate into my video.