Influential Material part 2

Pixie Lott - All About Tonight:

What I love about this song is the immediate sense of youth and vibrancy which is portrayed through the visual aspects of the female lead singer. Her costuming exudes femininity as it reinforces the typical stereotype of women in modern society - blonde, thin, tanned, fashion conscious. I love the fact that it is filmed in an industrial environment as this provides a vivid contrast with the female lead singer - the masculinity against the femininity I believe is a key aspect of this video. I love the make up of the female character as it is subtle and yet emphasises her natural beauty, therefore enforcing her femininity. Another inspirational factor of this video is the fast pace cutting which strongly reflects the intricate dance sequences. The articificial lighting helps make this video much more of a performance and frames the lead singer throughout the footage. The video yet again is reinforcing the party girl characteristic which I want to acheive in my video.