Saturday, 10 September 2011

Initial research - The History of the Music video part 2

Music Television:
The Austrialian television shows 'Countdown' and 'Sounds' premiered in 1974 and were very important as they helped popularize the music genre all over the world but also they reinforced and established the heavy importance of the music video as a means of promoting an artist. The show 'Sounds' was created by local DJ Graham Webb who approached Russell Mulcahy (working in television) and asked him to film footage to accompany the show - 25 clips were made. Due to the huge success of the pilot episode Mulcahy soon began producing films for famous Australian acts such as Stylus and Hush. Towards the end of the 1970s a British version of the Australian show was created - Top of the Pops. However, this show wasn't as influential to british music as the british rock show 'The Old Grey Whistle Test' which produced videos for some of the most famous artists of the time such as Pink Floyd and Led Zeppelin. This show mainly focussed upon the audio rather than the video so therefore most artists often recorded their song the previous day to the performance and then just mimed the words to therefore produce a faultless experience for the viewer.

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