The conventions of a music video:
- Fast cut sequences - no shots longer than five seconds
- Having the star or band do some action sequences which are then intercut with them performing the song.
- The use of multiple locations throughout the video
- Main artist singing throughout the video (optional)
- Dance sequence (optional)
- The use of many long shots, close ups and medium shots. This creates heavy emphasis upon the artist, the location they are in and the various emotions which are portrayed.
- Some music videos are shown in black and white which is done to emphasise the certain mood of the footage and other videos have the inclusion of artificial lighting which creates an enhanced look for the artist.
- The inclusion of props help enrich the plot and whole experience of viewing the video as it also increases the realism of the footage (optional)
- The main cutting technique used is jump cut as it maintains the excitement and youthful appearance of many modern music videos
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