Music Video Progression:
Around the mid 1980s there were two major developments in music video production. Firstly the creation of inexpensive recording and editing equipment which has allowed many artists to produce promotional video clips quickly but also at a fraction of the cost if it involved professional film. The second development was computer software which incoporated special creative effects such as image compositing that allowed music videos to become much more visually impacting and exciting for the viewer. Soon after this directors and the artists whom they were working with pushed the technological aspects of the video further by incoporating my effects into their video - they also began to add storylines to the video. By 1983 Michael Jackson produced probably the most influential music video of all time - Thriller. This video completely revolutionised the industry through so many creative areas such as costuming and set design and it had a huge impact upon the purpose of the music video - instead of simply promoting the artist it created a spectacle for which the viewer was immersed into. The video was made for around 500,000 dollars which in that time period was a lot of money however this cash injection into music production was a turning point in music all around the world.
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