Adele - 'Make You Feel My Love'

This is my favourite song done by this artist as it immediately attracts the viewers attention from the very beginning. The setting of this video is based around an exiciting, urban environment which provides a dramatic contrast to the femininity of the lead female singer.The wide array of different shots constantly keeps the viewers attention and the heavy use of close up shots upon the singer's face creates a sense of intimacy for the viewer - drawing them into the action. The long shots help enhance the realism of the video by showing off the surroundings and props. The lighting is immediately striking and vivid as it reinforces the gloomy and sombre atmoshpere - what this does is unifies the entire video by emphasising the theme throughout. Together both the lighting and shot types frame the female artist and also emphasise half of the commodity that is up for sale - the artist and the voice. Finally, the costuming throughout the video resembles negative emotion surrounding the situation of the song - so her clothing is quite dull and unflattering to represent her sadness. The atmosphere of the song is also represented through the use of quite dark tones of grey and black - symbolising the negativity that the female artist is trying to portray.