Pop:
As the same time as pop punk, pop began to emerge in the early 90's. towards the end of the 1990's American teen pop singers and bands started to become very popular within the younger generation such as The Backstreet Boys, Britney Spears, Jenifer Lopez and Destiny's Child. This was the first time in music where artists attempted to target a younger audience (teenagers) and towards the end of the 90's this was replaced by more dance pop music. Due to the huge success of this genre, there was an increase in young, female pop acts which was mainly caused because of the massive impact the British pop girl act 'Spice Girls' had upon the world. R&B:
R&B is a music genre that combines elements of hip hop, soul, R&B and funk. The music usually incorporates a polished record production style, drum machine-backing rhythms and a smooth, lush style of vocal arrangement.This music genre orginated from the arrival of strong vocal, female artists such as Mariah Carey and Whitney Houston. What was new and interesting about these artists was that their music focused much more emphasis on melisma which therefore became a trademark of this genre. Janet Jackson's fifth album 'Janet' was the first major breakthrough for this genre as it sold over ten million copies worldwide therefore resulting in global advertising for this type of music.
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