Jonas Akerlund is a Swedish film and music video director who is well known for his unusual style and approach to music production. Akerlund was a member of an eighties rock band called Bathory for a few years before he left and became a music video director. He mainly became famous for the role of video director to the popular Swedish band Roxette, however he created quite a bit of controversy within the media due to his direction in the video 'Smack My Bitch Up' by The Prodigy, which involved the crude depiction of drugs, violence and small amounts of nudity. Akerlund has been associated with some the most famous musical acts in the world such as Madonna, Christina Aguilera, U2 and even Lady Gaga. He has done quite a lot of work alongside Madonna such as the videos 'Music' and 'American Life' however yet again this video was heavily criticised and banned due to the intense, graphic content. Overall Akerlund is a very contemporary and creative director however there are occasions when his work pushes the moral boundaries of what is acceptable within society. An example of this is the hugely popular song 'Telephone' by Lady Gaga.
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