2005 saw the creation which would completely revolutionise the way that we interact with music in modern society - YouTube. The website allowed for the public viewing of music videos across the internet quickly and cheaply and soon artists saw this as the main method of marketing themselves online - the more views the video got, the more famous they became. For example the band 'OK Go' acheived fame through the online distribution of two of their music videos - 'A Million Ways' and 'Here It Goes Again'. In 2009 the music video '30 Seconds to Mars' produced by the band Kings and Queens was uploaded onto YouTube on the same day of its retail release and it gained over one hundred million views in that day. Another example is Lady Gaga's hit single 'Bad Romance' which became the most viewed song on YouTube - this therefore shows the power of the internet and how crucial it has become in the progression and market dominance of the music industry. Saturday, 10 September 2011
Initial research - The History of the Music Video part 4
The Music Video and The Internet:
2005 saw the creation which would completely revolutionise the way that we interact with music in modern society - YouTube. The website allowed for the public viewing of music videos across the internet quickly and cheaply and soon artists saw this as the main method of marketing themselves online - the more views the video got, the more famous they became. For example the band 'OK Go' acheived fame through the online distribution of two of their music videos - 'A Million Ways' and 'Here It Goes Again'. In 2009 the music video '30 Seconds to Mars' produced by the band Kings and Queens was uploaded onto YouTube on the same day of its retail release and it gained over one hundred million views in that day. Another example is Lady Gaga's hit single 'Bad Romance' which became the most viewed song on YouTube - this therefore shows the power of the internet and how crucial it has become in the progression and market dominance of the music industry.
2005 saw the creation which would completely revolutionise the way that we interact with music in modern society - YouTube. The website allowed for the public viewing of music videos across the internet quickly and cheaply and soon artists saw this as the main method of marketing themselves online - the more views the video got, the more famous they became. For example the band 'OK Go' acheived fame through the online distribution of two of their music videos - 'A Million Ways' and 'Here It Goes Again'. In 2009 the music video '30 Seconds to Mars' produced by the band Kings and Queens was uploaded onto YouTube on the same day of its retail release and it gained over one hundred million views in that day. Another example is Lady Gaga's hit single 'Bad Romance' which became the most viewed song on YouTube - this therefore shows the power of the internet and how crucial it has become in the progression and market dominance of the music industry. 
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