Research into target audience

Instead of simply handing out a questionnaire to my fellow classmates, I decided to post my questions on Facebook and ask all of my facebook friends various questions which would help me fcous more upon my target audience which is young teengaers to young adults. All I had to do was post the questions onto my wall and wait for people to reply. This I found very easy to do as it provided little hassle for me and also it was easy for my friends as they didn't even have to hand back annoying bits of paper. I also liked doing my audience research this way as it was using many forms of media that is predominant in modern society - such as the internet and social networking. 

The other method of research that I did was simply handing out a questionnaire to my family, neighbours, friends and also some school staff. It consisted of the exact same questions as did my facebook poll but I did it to simply increase the amount of feedback, allowing me to gain a better understanding of what my target audience specifically wants out of a music video. The results showed from both research areas that people were much more interested in seeing the artist than having a video with a predominant storyline, they would much prefer to see the video shot in London than in a different town location, they would prefer not to see a lot of dancing, they would rather watch a more exuberant and energetic video than a more emotional and meaningful video and many other factors.

My Questionnaire:

1. What do you expect more of in a modern day music video?

The Artist                                A storyline

2. What do you think is the best location for my video?

A quiet suburban area        A park       London     In town (e.g. Radlett)

3. Do you prefer to see dancing in a music video?

Yes                  No

4. What type of music video do you prefer?

Fast tempo/energetic               Solemn/gentle             other

5. Do you prefer colour videos or black and white videos?

Yes                  No

6. Which out of these female artists is your favourite?

Beyonce     Christina Aguilera     Adele     Katy Perry     Pixie Lott

7. Why is this?

8. How do you usually interact with music?

Television                    Internet                       Radio

9. What has been you favourite music video of all time and why?