This is the advert which accompanies Beyonce's most recent album '4'. For me this is a very striking poster as it is simple yet very powerful with the prominent image that is central to the layout. The overlay of the image on top of the artist's name gives the advert much more of a contemporary and professional appearance. The pose that the female artist is in is very high fashion and exudes femininity which is strongly linked with her unique outfit. The best aspect I find of this advert is its simplistic design - it isn't over crowded and this therefore enhances the visual impact upon the viewer. The 'out now' text stands is the first thing that hits you as it is in a vivid white colour which contrasts with the rich, black tone of her outfit. I also like the text used as it seems quite formal and yet provides a great contrast with the rest of the advert - the formal and controlled nature clashes with the ferocity and uncontrollable appearance of the female artist.
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