Digipak Research - part 9

Who The Hell Are You - Madison Avenue:

What I love about this booklet is the storytelling nature that it portrays through its high amount of photograhs that have been incorporated into its design. The front cover now emphasises the male DJ of the band as he is the most predominant aspect of the front cover photograph, the fact that he is looking directly at the viewer therefore draws you in and immediately captures your attention. The setting of the photograph (in a back of a car) provides us with connotations of the city - urban, industrial, modern and this setting I feel represents the bands unique style of music. The heavy use of the colour blue throughout the digipak enforces the more masculine nature of this CD, whereas with their first single the design of the booklet was more feminine with the pink and purple shades. The title of the song and band's name is much more noticeable in this particular design with the basic font style but in a crisp, white which contrasts well with the dark blue background. For the rest of the digipak we see a wide variety of photographs showcasing the band in a more slightly sexual manner and the cold blue and black theme is occassionally incorporated into the photo itself.