Sunday, 2 October 2011

Digipak Research part 6

Madison Avenue - The Polyester Embassy:
The first thing that strikes me about this album cover is the unusual and heavily masculine background for the front cover image. The heavy use of metal for this image provides many urban and industrial connotations which contrast well with the high amount of femininity which is being exuded from the lead female singer. The simple, black costumes allow the band to be easily identifiable but it also unifies both of the characters representing them as one group. I love the font style used for the front cover as it reflects the urban theme of the background - the bands name at the top is bold with it being in the black banner and simple with the straight forward font style whereas the title of the album has a much bigger visual impact upon the viewer because of its placement, its size and its more contemporary font. The colour theme of black and beige are carried on throughout the entire booklet and this allows the pages to merge well together. The rest of the booklet is used mainly for the lyrics to their songs, therefore showing us that it is more practical than visual - this allows me to see the progression from earlier to later digipaks as now, in modern society, they are used more for promotion of the artist with the inclusion of many photographs of that band/artist. Overall I think this is a very good digipak, especially for this particular band as it strongly reflects them and what their music is about - the unusual and 'funky' design relate to the band's up tempo, hip hop and urban style of music.

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