Sunday, 2 October 2011

Digipak Research - part 7

Don't Call Me Baby - Madison Avenue:
This is the album cover to the song that I am going to use for my music video. When I initially saw it I thought that it was a bit too plain and boring however as I look at it more I start to think that it maybe boring but it is also effective and is direct towards the viewer. In the centre of the cover we see the two band members in quite a normal looking photograph, allowing us to see what they look like. Then the rest of the cover is yet again simple - the text and font style resembles the normal 'Arial' or 'Candara' font on a word document but the dark colours used help make the wording stand out more for the viewer. The dusky pink colour used as a border for the photograph provides strong links with the female singer as she is wearing clothing in the shame shades of colour - connotation of femininity. For the rest of the digipak this colour theme is carried on with the pink and purple tones being used for the lyrics  however on the very last page there features a striking photograph of the lead female singer in a skin tight costume which reinforces the contemporary nature of the band but also emphasises her importance within the band as she seems to be the more predominant character. What I love about this digipak is its simple yet practical design - it may not be as creatively inspiring as more modern CD booklets however it does 'get the job done'.  

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