What strikes me about this advert is the urban and youthful appeal that is created due to the graphically designed title. The gold effect that has been added to the title and also the over exaggerated font style provides many connotations of modern day youth with all of their 'bling'. The gradual fading of the gold colour grabs the audiences attention and funnels it into the centre of the advert where the album cover is placed. I love the basic font that has been used for the text 'OUT MONDAY' as it reinforces the urban theme with its graffiti style and the black provides a strong link back to the artist. The artists appearance has a vivid appeal towards the youthful generation with her gothic styling (black nails and lips) and the close up photograph simply showcases the artist.
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