Initial research part 4

Haven't Met You Yet - Michael Buble

What I love about this video is the humerous nature of the footage. The producers have taken an ordinary and uneventful everyday task within modern society and have made it fun and exciting. This is evident through the lead male singer walking on top of the food stands, riding a matress through the supermarket and the carnival type party which emerges from the building towards the end of the video. Another aspect which I like is that these sequences of humour are broken up with quick shots of reality, therefore constantly keeping the attention of the audience. When the male singer looks directly into the camera this immediately draws the viewer into the action of the video but also entices the female fan base. The major area of interest of this video for me is that it seems to have a strong storyline/purpose - the man is talking about his love life and the fact that it cannot last. The fact that he meets someone in the supermarket introduces a fantasy theme but also reinforces light humour into the video.