Initial research part 21

Your Song - Ellie Goulding

What I like about this video is the intimacy created through the unique and wide variety of shots that are used throughout the footage. The delicate nature of the footage reinforces the feminine qualities of the lead female singer and I feel makes the video much more pleasurable to watch. The setting for the clip enforces a strong sense of realism and the fact that the footage involves many everyday actions therefore allows the viewer to connect better with the video. The female singer is the typical stereotype of young women in modern society so therefore this will attract many male viewers but also female viewers because they can yet again relate to her character. In my opinion this video exudes a romantic style which is visible through the soft lighting and accents seen throughout the footage, this is also reinforced with the wording of the song which accompanies and merges very well with the video footage.