Initial research part 20

Poison - Nicole Scherzinger

The storyline of this video has a sudden impact upon the viewer from the very first shot. I love the constant role playing throughout this video and the fact that it continuously changes therefore maintains our attention. The alteration between the good and bad sides of the female character create an in depth experience for the viewer and we are immersed into not only a music video but also a film. The costuming of the female singer in my opinion is one of the best aspects of this video as it helps emphasise the different personalities of the female however at the same time it also highlights her femininity and forms a seductive charm about her character. The choreographed dance routine is very impressive as it is made to look like a fight sequence, this in my opinion enriches the content of the video and makes it seem more like a performance. The shots used in this video constantly change and this reflects the excitement and drama that is created in the footage of the video and the smooths transitions between the different female characters improves the quality of the video and makes a powerful statement upon the viewer.