This is another favourite of my music videos as it is purely based upon the imagination. What I love about this video is when I see it, the inner child is released within me. The bright, colourful background is appealing for the viewer and constantly maintains our attention. The set design is bold and also enticing for the viewer as it makes my mouth water with hunger.The video also has a humourous nature as we see the female singer eat part of a gingerbread man and dress up as a girl brownie -this heavy use of CGI simply relates to our childish imagination but also makes the video seem more appealing for the viewer as we do not know what to expect next. The dance routine emphasises the women's beauty and feminine nature but also reinforces the humourous feeling to this video with the unique costuming. The shots used are completey different to each other and are constantly changing after each cut - the variety of shots helps to showcase the wonderland that has been created for the video.
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